Professor
Younjoon Lee
Associate Professor, Visual Communication Design
Yeonjun Lee graduated with a Master's in Communication Design (MSc) from Pratt Institute and earned a Ph.D. in Design from Lancaster University (UK). She previously worked as a brand designer at GAID Associates and Interbrand. After joining the department, she has led branding and service (experience) design projects for major corporations such as LG and Hyundai Motors, as well as for small and medium-sized enterprises like Woowa Brothers and Sungwoo Electronics, as well as non-profit organizations. Her research primarily focuses on how design can push beyond traditional boundaries in complex contexts,, enhancing its role and creating meaningful value.
MAJOR
Branding, Service Design, Co-Design, UX Design, Designerly Approaches, Design Education
BIOGRAPHY
Lancaster University (UK), PhD in Design
Pratt Institute (NY) Graduate School, Communications Design: MS
Ewha Women’s University Oriental Painting: BFA
2017- present
Seoul Jung-gu Design: Consultant
2017- present
Korean Society of Design Science: Editors
2017- present
Korea Association of Art and Design: Chairman of Subcommittee
2016-present
Seoul City Brand: Consultant
2016- present
Korea Service Design Council: Vice President and Editors
2007-08
Interbrand Korea, Senior Designer / Project Manager
2003-06
GAID Associates Inc., Creative Director
AWARDS
2017
Excellence Award of Supervision: Journal of Brand Design Association of Korea
2014
Design Magazine Digial Almanac
2013
Excellence award of the paper: Korean Society of Design Science
PUBLICATIONS
Published numerous papers in international and domestic journals such as Strategic Design Research Journal, The Design Journal, Design Management Journal, Place Branding and Public Diplomacy,Archives of Design Research, and others, as well as presentations at international and domestic conferences like AHFE, DRS, ISASDR, EAD, and R&D Management.
WORKS
Experience Design (Service Design/UX Design)
2024
Gaepo 3-dong Superblock Pedestrian Hub Creation Project - Public-Private Governance Partner Workshop and Design direction
2023
Creation of a Readable Design City in Seoul, Comprehensive Subway Route Map Development Proposal, and User Research
2023
LG Electronics Small Square Display Content Development
2022
Naver Search Design Development Collaboration
2021-22
Woowa Brothers Co., Ltd.: Incheon International Airport Autonomous Driving Robot Delivery Service Project - User Service Scenario Development
2021-22
Wiacom Co., Ltd.: Independent Sound Field Demonstration System Development (UI Development for Independent Sound Field Demonstration)
2020
Post-Management Project for Suicide Attempters in Emergency Rooms: Life-Love Kit Planning and Design
2020
Post-Management Project for Suicide Attempters in Emergency Rooms: Service Design
2020
Seoul City Youth Problem-Solving Design Service Design Development
2020
LG Young Brand Image Discovery and Development
2020
LG Instagram Content Production
2018-19
LG Display Future Product Service Scenario Development
2017-18
Mirae Asset: HTS (Home Trading System), MTS (Mobile Trading System) Design Development
2016
VW (Germany): Future Mobility 2.0 Concept Development Project
2016
LG Electronics: Smartphone Downloadable Theme Development Project
2016
LG Electronics: YG Theme Development Project
Branding
2018
Ministry of the Interior and Safety: Regional Hub Communication and Cooperation Space Brand Strategy Consulting Project
2017
Vinyl X & Ministry of Trade, Industry and Energy: Internet Detox App "SemoDal" Naming and BI (Brand Identity) Development
2017
Glonet: CI (Corporate Identity) Strategy and Visual Identity Development
2017
Ministry of the Interior and Safety: Multicultural Plus Center Brand Strategy and BI Development
2015
Boramae Hospital: Wayfinding Visual Identity Development
2015
Sungwoo Electronics: CI Strategy and Visual Identity Development
Also participated in corporate and brand identity and package design development for companies such as Korea Yakult, Lotte Confectionery, Lotte Chilsung, Hankook Tire, LG, and Paradise Group.