Professor
구상 교수이미지
KOO, SANG
Professor, Mobility Design
koosang@hongik.ac.kr
Professor Koo, Sang has been researched for mobility and automotive design over 30 years since his career in Kia Motors Design Center either California Design Research Center as a senior designer, and now works as a professor at Hongik University. He got a doctor degree at the Graduate School of SNU for the first turn. He wrote 12 books related to automotive design and two long novels. Nowadays, he is writing design critique columns in Medias for every week.
MAJOR
Mobility, Automobile design, Design identity strategy
BIOGRAPHY
2007
Ph.D., Seoul National University
1991
MFA, Hongik University
1989
BFA, Seoul National University
present
Professor, College of Fine Arts, Hongik University
2014-18
Professor, College of Design, Kookmin University
2018-present
Board of director, Korea Associate of Automotive Designers
2017-present
Board of director, Korea Society of Design Studies
2016-present
Head of Design Committee, Korea Society of Automotive Engineers
2002-13
Professor, School of Design, Hanbat National University
1997-2002
Head Professor, Dept. of Automotive Design, Catholic Univ. of Taegu
1995-97
Senior Designer, Kia Engineering California
1988-94
Designer, Kia Motors Design Center
AWARDS
2016
‘The Textbook of Automotive Design’, Excellent Award, Korea Centre for Publication Promotion, Sejong Excellency Awards
2010
Excellent Award, Korea Research Fund Academy Thesis Competition
2005
Special Selection, Korea Industrial Design Exhibition Award, Urban Tricer
PUBLICATIONS
2021
Fundamentals of Mobility Design, Ahn Graphics
2016
The textbook of automotive design, Ahn Graphics
2013
Long novel, ‘Hidden Soldiers’ Nanam Publishing
2012
Color Marketing (co-work) Jigu Publishing
2010
Sketch & Rendering Studio, Mijin Publishing
2009
Automobile novel ‘Dream of Prometheus’, Youngwoo Publishing
2009
The Secrets of Automotive Design Identity, KCI Publishing
2008
An Outline of Human-interface Design, Hyunwoo Publishing
2005
Sktches & Renderings of Digital Age (co-work), Yeakyung Publishing
2003
An Outline of Design Ergonomics, Hanbat University Press
2000
Fundamentals of Transportation Design, Chohyunggyouk Publishing
1999
Automotive Stories, Chohyunggyouk Publishing
1998
100years of automotive design, Chohyunggyouk Publishing
1995
Automotive Design Book, UMB Publishing
1993
Handbook of Automotive Design, Samhak Publishing
WORKS
2018
LS Automotive, concept car advance design
2017
SEC – Flying Vehicle Concept advance design research
2016
Kia Motors – Design research for aged people
2016
Daelim Motor – Urban Compact Bike Design Research
2015
Hyundai Motor Company – Urban Bus passenger seat design research
2014
Taejeon City – Taejeon Public Taxicab roof light design research