Professor
LEE, YOUN JOON
Assistant Professor, Visual Communication Design
Dr Younjoon graduated with an MSc in Communication Design from the Pratt Institute and holds her PhD in Design at Lancaster University (UK). She has wide experience in developing brand identity development, service design and designerly approaches. Her main research interest lies in investigating how design can elevate its role beyond conventional boundaries and better engage with increasingly complex disciplinary situations.
MAJOR
Branding, Service Design, UX Design, Designerly thinking, Design methods, Design Management
BIOGRAPHY
Lancaster University (UK), PhD in Design
Pratt Institute (NY) Graduate School, Communications Design: MS
Ewha Women’s University Oriental Painting: BFA
2017- present
Seoul Jung-gu Design: Consultant
2017- present
Korean Society of Design Science: Editors
2017- present
Korea Association of Art and Design: Chairman of Subcommittee
2016-present
Seoul City Brand: Consultant
2016- present
Korea Service Design Council: Vice President and Editors
2007-08
Interbrand Korea, Senior Designer / Project Manager
2003-06
GAID Associates Inc., Creative Director
AWARDS
2017
Excellence Award of Supervision: Journal of Brand Design Association of Korea
2014
Design Magazine Digial Almanac
2013
Excellence award of the paper: Korean Society of Design Science
PUBLICATIONS
Journal Papers
Published Conference Papers
Book Translation
Jung, J., Lee, Y., & Kwak, S. (2019). Managing a Long-Term Service Design Project the Case of the Five-Year ‘Digital Detox’ Project, Touchpoint, 10(3), 49-51.
Lee, Y., Jung, J., & Kwak, S. (2019). Investigation into How Each Stakeholder Plays A Role at Different Levels of Granularity to Realise a Long-Term Service Design Project, The Design Journal, 22 (sup1), 789-801.
Lee, J., Cho, H., Jung, J., & Lee, Y. (2019). Enabling People to Lower Barriers with a Co-Design Prototyping Approach: Sex Education for Upper-Elementary Students at Home, The Design Journal, 22 (sup1), 539-551.
Shin, Y., & Lee, Y. (2018). A Study on a Signage Improvement Project and the Suitability of Place Context, Archives of Design Research, 31(2), pp.97-115.
Yoon, J., Lee, Y., & Chang, D. (2016). An Investigation into the Brand Vision and Mission Statements of Multi-Purpose Cultural Institutions: A Case Study of Dongdaemun Design Plaza, Place Branding and Public Diplomacy, 13(1), 34-50.
Lee, Y., & Joo, J. (2015). How a Design Executive Officer (DEO) Can Craft an Organizational Culture, Design Management Journal, 10(1), 50-61.
Lee, Y. (2014). A Way of Undertaking a Research Phase in Graphic Design, The Journal of The Korean Academia-Industrial Cooperation Society, 15(8), 4821-4830.
Lee, Y., & Evans, M. (2013). The Dichotomy between Marketing and Design: Incorporating Designerly Approaches into Organisational Culture within Consumer Packaged Products, Archives Of Design Research, 26 (1), 75-97 (This work is presented in R&D Management, the R&D Management Conference 2012, Grenoble, France 23-25 May 2012).
Lee, Y., & Evans, M. (2012). What Drives Organisations to Employ Design-Driven Approaches? A Study of Fast Moving Consumer Goods Brand Development, Design Management Journal, 7(1), 74-88.
- A number of other domestic and international academic papers were published
Lee, Y. & Joo, J. (2017). Using Design Methods to Improve Design Quality: Verbalizers vs Visualizers. Design for Next, The European Academy of Design, Rome, Italy 12 April, 2017.
Lee, Y., & Joo, J. (2014). How a Design Executive Officer (DEO) can craft an organizational culture. In: DMI (Design Management Institute), 2014 International Research Conference, London, the UK 2-4 Sep. 2014. Paper was selected for the publication
- A number of other domestic and international academic conference papers were presented
Sam Partners, Lee, Y., & Yoon, J. (2017). Brand-driven innovation: strategies for development and design. Originally published by Abbing, E.R. (2010), London, UK: AVA Publishing.
Chang, D & Lee, Y. (2014). Graphic design process: from problem to solution 20 case studies. Originally published by Skolos, N. & Wedell, T. (2012), London, UK: Laurence King Publishing.
WORKS
Service Design/UX Design/Design Research
Destination in the Tourist Zone
Corporate/Brand development
Education
2019
Strategy for Contents Development of Seoul Cultural Art Station
2018-19
LG Display: Future Scenario Development
2017
Korea Tourism Organization: Investigation on the Establishment of Legible Tourist
2017
Mirae Esset: HTS, MTS Design Development
2016
VW(German): Future Mobility 2.0 Concept Development Project
2016
LG Electronics: Smart-phone Downloadable Theme Development Project
2016
LG Electronics: YG theme Development Project
2015
LG Electronics: Illustration and Indicator for World Day Application
2014
Boramae Hospital: Wayfindings Visual Element Development
2017
VINYL X Ministry of Trade, Industry and Energy: Interne Detox Application Naming and BI Development
2017
Glonet: CI Strategy and Visual Identity Development
2017
Ministry of Government Administration and Home Affairs: Multicultural Immigrants Center Brand Strategy & BI Development
2015
Sungwoo Electronics: CI Strategy and Visual Identity Development
2017-18
Hyundai NGV: Hyundai Automobile ‘Design Successor’ Program: Enhancement of Designer’s Creative Capability
2015-17
Hyundai NGV: Kia Automobile ‘Dirty Hands’ and ‘CARROZZE E AUTO’ Program: Enhancement of Designer’s Creative Capability
In addition, from 2003 to 2008, she participated in a number of corporate identity, brand identity and package design development projects, including Hankuk Yakult, Lotte Confectionery, Lotte Chilsung, Hankook Tire, LG, Paradise Group, etc.