2025
Samsung Human-Robot Coexistence Lifestyle Product Experience Design Project, Samsung Electronics, Seoul
2025
Samsung Future Home Appliance Product Design Identity Project, Samsung Electronics, Seoul
2025
Samsung Display Product and Experience Design Project, Samsung Electronics, Seoul
2024
Samsung Intelligent AR design identity project, Samsung Electronics, Seoul
2024
Future city culture project -“Daily Gaya” city branding design, Gimhae Culture City
2024
Samsung ‘Next-gen’ AI TV & screen design project, Samsung Electronics, Seoul
2024
Samsung AI design process research for future Galaxy mobile products, Samsung
Electronics, Seoul
2024
Samsung Galaxy AI, ‘Next Mobile for AI’ -Product & UX design scenario, Samsung
Electronics, Seoul
2023
Samsung Galaxy A, ‘New Design Seed Exploration’ project, Samsung Electronics, Seoul
2023
Samsung ‘Next-gen Gaming’ product & experience design project, Samsung Electronics, Seoul
2023
Samsung ‘New Screen’ TV design design exploration, Samsung Electronics, Seoul
2023
Samsung Galaxy, ‘Next-gen Mobile’ future form factor concept scenario design project, Samsung Electronics, Seoul
2022
Coway ‘Noble’ water purifier ‘Next Premium’ design project, Coway Corporation, Seoul
2022
Samsung Galaxy ‘Self-Expression’ Editor experience research project, Samsung Electronics, Seoul
2022
Samsung ‘Next Metaverse’ design (PD+UX) project, Samsung Electronics, Seoul
2022
Samsung ‘The Freestyle’ next generation design (PD+UX) Project, Samsung
Electronics, Seoul
2022
Samsung Galaxy ‘Next Mobile Metaverse Communication’ project, Samsung Electronics, Seoul
2021
Samsung Galaxy Watch 4, Buds 2 : product & watch face design -digital storytelling project (PD+UX), Samsung Electronics, Seoul
2021
‘Future Computing’ form factor and UX design project, Samsung Electronics, Seoul
2021
Samsung Galaxy new generation mobile experience design project (PD+UX), Samsung Electronics, Seoul
2020
Samsung Galaxy S & Note ‘New Premium’ accessory design project, Samsung Electronics, Seoul
2020
Samsung Galaxy Z-Flip, Buds customization design project, Samsung Electronics, Seoul
2020
Nike Air Max 95 digital storytelling project, Nike Hongdae, Seoul
2019-22
Product Design Consulting, iOttie Inc, New York, Connected Car Product Design Language, Avio Series & Velox 2
2019
2019 Xfinity Design Language,
Media-Driven Entertainment Hardware Design Lead, XD at Comcast NBC
Universal, Philadelphia, USA
2018
2019 Moto Premium Design Language -
Moto Z, Z+, X, G, and E, CXD at Motorola Mobility, Chicago, USA
2015-16
Humanoid Robot and Drone Design, IoT Strategy Group at Samsung Electronics
2003-14
Samsung Mobile Phone Industrial Design and Design Strategy